Imagine a world where household chores become a thing of the past, thanks to the power of artificial intelligence. Samsung is turning this vision into reality, and it’s happening faster than you might think. With the rapid advancement of AI, smart home appliances are no longer a futuristic dream but an everyday convenience, easing the burden of mundane tasks and transforming the way we live. Since launching its Bespoke AI lineup last year, Samsung Electronics is tripling its AI appliance models by 2025, offering consumers an unprecedented array of choices. But here’s where it gets even more ambitious: the company’s ultimate goal is to eliminate household chores entirely through AI appliances that think, decide, and act on their own.
At the heart of this revolution is Bespoke AI, one of Samsung’s four core values in its Digital Appliances (DA) Business. This isn’t just another line of smart devices—it’s a new category of AI appliances designed to understand users deeply and operate independently to deliver personalized experiences. With innovative features like Screens, Bixby, and Vision, Samsung is redefining what’s possible in the home. But here’s the part most people miss: these technologies aren’t just about convenience; they’re about reclaiming time for what truly matters.
To dive deeper into this transformative vision, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D at Samsung’s Digital Appliances Business, for the first in a four-part interview series. Let’s explore how Bespoke AI is reshaping daily life—and why it might just be the future we’ve all been waiting for.
Reducing Chores with Bespoke AI: The Power of Screens, Bixby, and Vision
Q1: What is the ultimate value that Bespoke AI aims to deliver?
Bespoke AI is all about personalization. These appliances are designed to deeply understand each user’s lifestyle and needs, offering tailored experiences that make daily life easier, more comfortable, and more convenient. By advancing the connection between AI and devices, Samsung’s goal is clear: achieve zero housework. It’s not just about automating tasks—it’s about appliances that act on your behalf, anticipating your needs before you even express them.
Q2: What makes Bespoke AI a game-changer for reducing housework?
The secret lies in its three foundational technologies: Screens, Bixby, and Vision. Together, they create entirely new experiences in the home.
- Screens on devices like the Bespoke AI Family Hub refrigerator, washers, and cooking appliances allow users to intuitively check and control functions, turning these devices into central hubs for home management via SmartThings connectivity.
- Bixby, Samsung’s voice assistant, is integrated across the Bespoke AI lineup, enabling hands-free control and lowering barriers to use. Its growing capabilities are transforming how we interact with appliances.
- Vision technology, embedded in products like the Family Hub refrigerator and Bespoke AI Steam robot vacuum, enables appliances to recognize objects and assist with chores autonomously. This marks a significant leap toward reducing the burden of home management.
Samsung is also expanding Wi-Fi connectivity across its lineup, with 91% of Bespoke Four-Door Refrigerators now Wi-Fi enabled as of September 2025. This connectivity unlocks advanced features, making appliances smarter and more interconnected.
AI That Handles Cooking and Laundry—Even Responding to Individual Voices
Q3: What sets Bixby apart in Bespoke AI appliances?
Bixby isn’t just a voice assistant—it’s a personalized companion. Enhanced with a large language model (LLM) tailored for appliances, it allows users to interact naturally through conversation-like commands. But here’s where it gets controversial: Voice ID, introduced this year, recognizes individual family members and tailors responses accordingly. For example, if you ask, “What’s on my schedule?” Bixby pulls up your calendar, not someone else’s. This level of personalization raises questions: How far should AI go in understanding and catering to individual preferences? Is there a line we shouldn’t cross?
Bixby’s integration with hardware features, like wakeless voice control, further enhances its seamlessness. Users can operate appliances without saying “Hi Bixby” first, making interactions feel more natural. Paired with features like Auto Open Door, it’s a glimpse into a future where technology anticipates your every need.
Q4: How does Bespoke AI benefit daily life specifically?
Bespoke AI tackles tasks that are often tedious, difficult, or time-consuming. For example, the Bespoke AI Family Hub refrigerator uses AI Vision Inside to automatically identify ingredients, manage food inventory, and recommend recipes based on what’s available. It even sends optimal settings to connected kitchen appliances, streamlining meal preparation. The system is evolving to incorporate wellness insights, helping users make healthier choices.
The Bespoke AI Laundry Combo takes laundry to the next level. With AI Opti Wash & Dry, it detects fabric type, soil level, and weight, automatically dispensing detergent and selecting the best cycles. Even noise and vibration are controlled through AI Vibration Reduction Technology, ensuring a quieter experience. These advancements mark a major shift in how chores are managed—but is society ready to fully trust AI with such tasks?
Smarter AI Appliances That Think Ahead and Act on Their Own
Q5: What’s the future direction for Samsung’s AI appliances?
Samsung is pushing the boundaries of what AI appliances can do. The goal is for these devices to not only understand users and their environments but also act autonomously based on each situation. Imagine appliances that anticipate your needs before you do—a refrigerator that orders groceries when you’re running low or a washer that starts a cycle when it senses you’re heading home. But here’s the controversial part: As AI takes over more tasks, will we lose touch with essential skills, or will we simply gain more freedom?
Looking ahead, Samsung plans to expand Bespoke AI beyond the home, into buildings, vehicles, and even ships, creating interconnected environments across industries. To make this vision a reality, Samsung is collaborating with partners globally, blending hardware, software, and services.
In the next interview, Samsung Newsroom will explore the second core value of its home appliances: seamless SmartThings connectivity. But before we go, we want to hear from you: Do you think AI appliances like Bespoke AI will truly eliminate household chores, or is there a limit to what technology can—or should—do? Share your thoughts in the comments below!
